Pasta - Brand Ecosystem Visualization for Adobe Substance 3D

This project was for Adobe as part of the opening and supporting visuals for a Substance 3D webinar on scalable product visualization.

The aim was to create a fictional pasta brand and develop it as a complete visual ecosystem, spanning packaging, products, and supporting brand elements, while showing how the system can scale across many SKUs.

Brand design starts in Adobe Illustrator and feeds directly into Substance Painter, allowing materials and packaging to be developed and previewed immediately. From there, automation is used to generate large numbers of product variations from the same core assets.

Webinar:
https://substance3devents.com/product-visualization-3d-digital-twins

Key assets and texturing by the Substance 3D Assets team.
Tools: Adobe Illustrator, Substance Painter, Substance Designer, Substance 3D Assets, Unreal Engine